Three decades of food processing. One promise of quality.
From one of India’s first three food dehydration units in 1995 to a multi-brand FMCG company today, Rocieo brings nature, flavour and innovation together in every pack.
Bringing Nature, Flavour & Innovation Together
Headquartered in Ahmedabad, Gujarat, Rocieo Industries Limited is an Indian FMCG company built on three decades of food-processing experience. Through our brands Khushi’s, Healthy Hunger and Choco’Me, we make seasonings, spices, natural foods and chocolates that turn everyday cooking into something special.
Our roots in dehydration give us a rare understanding of ingredients — how to source them, dry them, process them and preserve their natural flavour. We combine that knowledge with modern manufacturing, strict quality control and hygienic, certified facilities, so every product that carries our name is pure, fresh and full of flavour.
From dehydration pioneers to a multi-brand FMCG company
Our story began in 1995, when our founder started dehydrating onion and garlic in Gujarat, becoming one of India’s first three dehydration companies. Decades of drying, sourcing and processing expertise followed. In 2019, the next generation launched Rocieo Industries to take that experience straight to Indian kitchens.
How we got here
Dehydration pioneers
The family business starts with the dehydration of onion and garlic — among the first three dehydrators in India.
Into spices
Building on strong relationships with farmers and suppliers, the business expands into trading spices and herbs, gaining deep knowledge of sourcing and quality.
Value-added products
The range grows to dehydrated vegetables in many forms — flakes, minced, granules and powder — along with herbs, spices and seasoning blends for industrial and bulk buyers.
Rocieo Industries is born
The next generation launches Rocieo Industries to bring this expertise straight to consumers, with the brands Khushi’s, Healthy Hunger and Choco’Me.
FMCG, HORECA, B2B & Exports
Rocieo serves homes, hotels and restaurants, distributors and international buyers from its base in Ahmedabad, with operations in Gujarat and Maharashtra.
Making our nation proud
Taking a bold step for the betterment of society, we strive to make our nation proud by contributing to global diversity and delivering world-class products across sectors. Our goal is to grow as a market leader, establishing a strong presence in premium consumer goods and setting new benchmarks for quality and excellence.
Where we’re headed
- Launching our range of spices, flours and chutneys in Modern Trade and General Trade
- Developing a range of CTC masalas
- Expanding General Trade across India
- Partnering with Indian Defence canteens
- Reaching 5,00,000 stores across India
- Growing exports to international markets
Three brands, one family
Categories we deal in
Our values
Quality first
Stringent quality checks from sourcing to packing.
Close to nature
Natural ingredients with their goodness preserved.
Innovation
New blends and formats for modern kitchens.
Responsibility
Ethical sourcing and less waste across our supply chain.
Certified. Licensed. Made in India.
Partner with Rocieo
Distributors, retailers, HORECA and international buyers — let’s build something together.
- In food processing since 1995
- 3 consumer brands
- FSSAI, ISO & FSSC 22000
- Gujarat & Maharashtra operations